Matías Bonfigli, founder and CEO of Victoria AI.
Matías Bonfigli founded Victoria AI in Córdoba in 2022 and runs it today. He built the first agent for a client who was getting hundreds of WhatsApp enquiries with no team to answer them; that single case turned into the product that now automates entire areas inside the management system each company already uses. He is still involved in the design of every agent that goes into production.
This page publishes professional information only. Interview requests and press materials go through the Press page.
- Role
- Founder and CEO of Victoria AI
- Leading since
- 2022
- Based in
- Córdoba, Argentina
- Works on
- AI agents connected to the CRM and the ERP of each company
Public profile, opens in a new tab
From one agent for a single client to a platform.
Every stage came out of a problem a company already had, not out of a lab idea. That is still the criterion for deciding what gets built.
- 01
Before Victoria
Passionate since childhood about technology, robots and video games, he later found that his calling was improving business processes.
- 02
2022 · The first agent
He built it for a client who was getting hundreds of WhatsApp enquiries with no team to answer them. The result raised the question that shaped everything that came next.
- 03
Later · From one case to a product
Alongside Bedre, a business consultancy with more than a decade of experience, automation stopped being a one-off case: every new area arrived with a real company behind it.
- 04
Today · Direction and product
He leads the Victoria AI team, sets the direction of the product and takes part in the design of every agent that goes into production.
Victoria covers sales, administration, purchasing, collections and after-sales today, with its own CRM as the base.
What an AI agent for companies is
“The question that opened everything up was not whether AI could answer messages. It was what else this can do.”
Three things, every day.
He is not a founder who stepped away from the product. These are the three responsibilities he still holds inside the operation.
Direction of the product
He sets the direction. The five team areas —management, development, sales, after-sales and agent training— work on the same implementation: none of them is outsourced.
Design of every agent
He takes part in the design of every agent that goes into production: what it can execute, under which rules, and which actions need a person to approve them.
What the company claims in public
He gives the interviews and answers for what Victoria AI says about its product: whatever depends on the plan or on an integration is communicated as such, never as an out-of-the-box feature.
The team that sells is the one that trains the agent and the one that supports it afterwards.
What he gets interviewed about.
The outlets that covered Victoria AI wrote about the product and about who builds it. These are the topics we discuss with journalists.
Topics he gives interviews on
- AI automation inside companies
- Agents connected to business management systems
- Product development in Argentina
Articles are shown with the headline each outlet published and open on the original site. The ones without a confirmed link are not published here.
See the press materials and the press contactThe limits, published too.
A page about a person invites exaggeration. These are the two lists that keep it inside what can be verified.
About this page
- Public professional information only: role, background, topics he speaks about and articles with a link. No age, no home address, no family and no personal figures, even when they appear in press headlines.
- The articles are not hand-written: they come from the list the team manages and are shown with their original headline. An article without a confirmed URL is not linked.
- There are no personal awards or rankings. The certifications that do exist belong to the company —Meta Tech Provider, Meta Business Partner and TikTok Business Partner— and are detailed on the Company page.
About what Victoria AI does
- It is not plug and play: going live takes 7 stages, between 1 and 3 weeks, and the first training of the agent is done by the Victoria team.
- Available functions depend on the plan, the industry and the integrations contracted. Not all of them are active for every company.
- Full accounting, HR and the connection with ARCA/AFIP are not out-of-the-box features: they are handled as custom development, with their own scope and timeline.
- Payments inside the chat run on Mercado Pago, Payway or Rebill. Any other gateway is custom development.
Every agent action and every approval is audited inside the platform.
See security and data protectionWhat people ask about the founder.
The team that sells is the one that trains and supports.
In 30 minutes we understand your operation and tell you what can be automated, in what order and how long it takes.
Victoria AI · Córdoba, Argentina · We work with companies across the country.